I initially drafted this blog post months ago but hit a couple of setbacks. Initially, it was getting my site set up, then it was wondering who would even be interested. The thing is, it’s really easy to give yourself reasons that stop you before you even get started. In the past few months, I’ve read a lot of posts by people in similar positions, and they all say the same thing: “Getting started is the hardest part.” So, here we go. This is just the beginning. I’ve got more posts drafted, and trust me, they get better.
Let’s start from the beginning…
2022-09-12
Hi there!
My name is Chris Cameron, and I’m the founder of Satellite.
I have been spending the majority of my time the past several months working on building this business. Developing all the assets necessary to run it, and creating the systems that will allow it to be sustainable and scalable is not the most straightforward of tasks.
As an entrepreneur, I frequently come up with ideas that, while good, are not yet ready to implement or present to my clients. Research and rigorous testing are crucial parts of the process before presenting anything new to customers, and since establishing the basic services that keep the lights on are top priority, a lot of these ideas need to be put aside for later. This led me to start building a company knowledge base: a place where I can store all my notes and ideas that I’m not quite ready for, as well as all the things I have done so far, not to mention the important how’s and why’s that go along with them. So, inadvertently, in the process of creating the tool I wanted for my own company, I had also been doing the necessary R&D for another service offering. Stay tuned to learn more about it in a future post!
This isn’t the first time I’ve been my own boss, but the major difference this time is that I am no longer freelancing. I had the intention of forming a company with well-defined goals and a real purpose. For many, I suppose that distinction is a bit unnecessary, but I strongly feel that it has already had a profound impact on my approach to certain things. By having clearly defined objectives, boundaries, and target market, and by narrowing the scope of my services, I’ve been able to create a framework for something that I know has the potential to grow beyond anything I have previously tried to accomplish.
By stating my intentions in writing, in the context of a business plan, I have felt more accountable and driven to follow through with a lot of the foundational work and aspects of the business that I have more easily set aside in the past. Planning is so crucial to good time management, and it is one of the aspects of business that I have struggled with in the past. It’s a vicious cycle; skip the planning to get straight into the work, and then spend a lot of additional time doing unnecessary work because there was no plan.
Now that I’ve got the foundations built, I can continue to adopt good practices that will help the business to grow in the coming months and years. If I’m only four months in and can already see so many benefits, I can’t wait to see what happens over the next year!